Theorist: Steve Krug

What is a theorist?

A theorist is someone who comes up with ideas or explanations from facts and data. Sometimes, a theory starts off not being supported by any concrete facts, which results in the author at times coming under heavy criticism, depending on how controversial the theory is. As Theoretical physicist, Albert Einstein, once said:  “No one but a theorist believes his theory; everyone puts faith in a laboratory result but the experimenter himself”.

Steve Krugg

In this post, I’m going to discuss the ideas of Steve Krug. Steve Krug is a usability expert and author who is based in Massachusetts. He is noted for his strong belief that design should be made as simple as possible, hence the title of his book: Don’t make me think: a common sense approach to web usability. All web and software designer, Steve argues, should focus on making their design self-explanatory, so that any individual, regardless of his background in computers, can smoothly navigate through your website. They should be able to “get it” without spending too much time thinking about it.

Some key points made by Krug:

If a user can’t use your site or application without getting  even mildly frustrated along the way, then your site or application has failed in the usability department.

As has been the running theme in this post: don’t make me think. If your site or application s a constant puzzle to get through, then the user will give up and move on.

Ensure that an escape route is clear. By this, Krug means that there should always be a quick way to get back to the home  page. This is for reassurance that if the user is lost, he knows that the home button is a click away.


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