Visualizing ideas makes them easier to work with. This is why architects have 3D models, Engineers have CAD, etc. Many people prefer to look at something visual over text. Having visual models, also make ideas easier to modify, change and improve.
Information and ideas can be visualized in many ways, chief among these are info-graphics. These have seen an increase in popularity over recent years, as more and more people are seeing the benefit of seeing information presented to them in an aesthetically pleasing manner. According to recent studies: 90% of information transmitted to our brains are visual, people are 30 times more likely to read a high quality info-graphic than a high quality article.
Along with info-graphics, there are also visual diagram and mind maps, which, like info-graphs, present information complex data etc, in simple and easy to understand visual.
Visual design can also be used when in the planning process in a business organisation. Mood boards, are a great way to show-cast your style and taste to potential clients. Story boards are used by most in the digital video industry, for planning. This is so they can easily change, modify and discuss ideas, before going into full production . In addition to all these there are sketch books, flows charts and collaboration walls, that can not only be used for planning, but also organisation.
Having an idea visualized can also be good for analysis. With common examples, such as flow charts, bar graph, and pie charts. Many businesses also use user personas. A User personas is basically a character who’s goals and wants represent the needs of a larger group of people. They are based on factual data, but the characters are completely fictional.
User personas are powerful tools, that make it easy visualize a client, and also answer very specific questions that can be kept in mind, to eventually design or build an end product.